Monthly Archives: February 2006

Want Better Results? Then Expect Better Sales People.

Over the past several years, the hotel industry has greatly benefited from the strong domestic economy which has impacted both the business and leisure segments, and all success indicators (occupancy, average rate, and RevPAR) are at record numbers in most … Continue reading

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Advertising: How to Create Award Winning Ads (Yes, Even on a Budget) for Independent Hotels

The role of advertising in independent hotels can be full of conflict. In the right circumstances, it can be effective and drive business to the property and it can create awareness in the marketplace creating future demand. If not effective, … Continue reading

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