Author Archives: Brenda Fields

About Brenda Fields

Brenda is a sales and marketing specialist in the hospitality member. An industry leader and highly accredited, Brenda is a member of International Society of Hospitality Consultants, is Past President of HSMAI in NYC, served on the Americas Board of Directors for Hospitality Sales & Marketing Association International, , was named one of the “Top 25 Most Extraordinary Minds in Sales and Marketing”, by HSMAI , serves on the editorial board of HotelExecutive.com, and writes for numerous industry publications.

Jump Start Your Group Business for 2013

  As 2012 comes to an end, it is an opportune time to evaluate what worked and what didn’t work, and incorporate those initiatives and practices to ensure the foundation for financial success. A smart and honest assessment and evaluation … Continue reading

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Social Media: Tips to Get Them at “Hello”

Just in the last five years, the world has changed as we know it with the ever-evolving social media platforms, which present a myriad of options for marketing, connecting, and selling and buying. Articles upon articles tell us about the … Continue reading

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A Few Key Learnings from 2010

1. No matter how hard we have it, someone else has it worse. Remember the British Petroleum oil spill disaster in the Gulf of Mexico off the coast of Louisiana? For about three months, oil gushed unchecked into the Gulf … Continue reading

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The Art and Science of Killer Sales Prospecting

Now more than ever, most hoteliers are searching for demand generators and are relying on direct sales to impact revenues to fill the significant void left by the ailing economy. Depending on the type of property i.e. transient vs. group-based, … Continue reading

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Are You Ready for the Upturn?

The industry is just starting to wake up after a long, cold winter! And the good news is that industry experts are predicting better results for the remainder of 2010 and for 2011 than previously forecasted. “STR predicts 2010 occupancy … Continue reading

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Group Business: Tips to Impact Revenues Despite the “AIG” Effect

“Group business was the driver of the horrendous year that the hotel industry experienced in 2009, and leaders on a general-session panel at the Americas Lodging Investment Summit don’t see any hope of a recovery until that same business returns”, … Continue reading

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Winning in a Reset Economy: Three Steps to Success

Unless we have been living under a rock for the past year, we would know that the world’s economy has plummeted and that the hospitality industry worldwide has experienced an unprecedented drop in RevPAR, the primary indicator of profitability.  As … Continue reading

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