Category Archives: Hotel Marketing

Social Media: Tips to Get Them at “Hello”

Just in the last five years, the world has changed as we know it with the ever-evolving social media platforms, which present a myriad of options for marketing, connecting, and selling and buying. Articles upon articles tell us about the … Continue reading

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A Few Key Learnings from 2010

1. No matter how hard we have it, someone else has it worse. Remember the British Petroleum oil spill disaster in the Gulf of Mexico off the coast of Louisiana? For about three months, oil gushed unchecked into the Gulf … Continue reading

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Are You Ready for the Upturn?

The industry is just starting to wake up after a long, cold winter! And the good news is that industry experts are predicting better results for the remainder of 2010 and for 2011 than previously forecasted. “STR predicts 2010 occupancy … Continue reading

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Group Business: Tips to Impact Revenues Despite the “AIG” Effect

“Group business was the driver of the horrendous year that the hotel industry experienced in 2009, and leaders on a general-session panel at the Americas Lodging Investment Summit don’t see any hope of a recovery until that same business returns”, … Continue reading

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Winning in a Reset Economy: Three Steps to Success

Unless we have been living under a rock for the past year, we would know that the world’s economy has plummeted and that the hospitality industry worldwide has experienced an unprecedented drop in RevPAR, the primary indicator of profitability.  As … Continue reading

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Direct Sales: Getting the Biggest Bang for your Buck

The past decade has been unprecedented in the hotel industry. All success indicators (occupancy, average rate, and RevPAR) have climbed steadily year after year and owners have enjoyed record profits. So what were your sales people doing? During those “feast” … Continue reading

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Global Marketing: Does One Size Fit All?

The advancement of technology has made the world a smaller place. Movies, television, and the Internet have created a world which has fostered a better understanding of and access to different cultures. Teenagers in remote areas of the world dress … Continue reading

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