Category Archives: Hotel Marketing

Social Media: Tips to Get Them at “Hello”

Just in the last five years, the world has changed as we know it with the ever-evolving social media platforms, which present a myriad of options for marketing, connecting, and selling and buying. Articles upon articles tell us about the … Continue reading

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A Few Key Learnings from 2010

1. No matter how hard we have it, someone else has it worse. Remember the British Petroleum oil spill disaster in the Gulf of Mexico off the coast of Louisiana? For about three months, oil gushed unchecked into the Gulf … Continue reading

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Are You Ready for the Upturn?

The industry is just starting to wake up after a long, cold winter! And the good news is that industry experts are predicting better results for the remainder of 2010 and for 2011 than previously forecasted. “STR predicts 2010 occupancy … Continue reading

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Group Business: Tips to Impact Revenues Despite the “AIG” Effect

“Group business was the driver of the horrendous year that the hotel industry experienced in 2009, and leaders on a general-session panel at the Americas Lodging Investment Summit don’t see any hope of a recovery until that same business returns”, … Continue reading

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Winning in a Reset Economy: Three Steps to Success

Unless we have been living under a rock for the past year, we would know that the world’s economy has plummeted and that the hospitality industry worldwide has experienced an unprecedented drop in RevPAR, the primary indicator of profitability.  As … Continue reading

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Direct Sales: Getting the Biggest Bang for your Buck

The past decade has been unprecedented in the hotel industry. All success indicators (occupancy, average rate, and RevPAR) have climbed steadily year after year and owners have enjoyed record profits. So what were your sales people doing? During those “feast” … Continue reading

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Global Marketing: Does One Size Fit All?

The advancement of technology has made the world a smaller place. Movies, television, and the Internet have created a world which has fostered a better understanding of and access to different cultures. Teenagers in remote areas of the world dress … Continue reading

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Are You Ready for the Downturn?

Key markets, world wide have experience unprecedented occupancies, average rates, and RevPAR for over a decade. New York City and London in particular have experienced average occupancies well over 80% for the past several years, driving record average rates and … Continue reading

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Seven Habits of Highly Effective Sales People

For hotel staff working on Christmas morning, either behind the front desk or in the housekeeping department, a rooms sales position may look like a pretty cushy job! Sales people usually don’t have to work holidays or weekends and seem … Continue reading

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Creating Results: Strategy vs. Knee-Jerk Reactions

Who would not agree that a well thought out and well executed strategic plan is the basis for ensuring the best results? But how many times do we go off course when the results aren’t there or when the results … Continue reading

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